Why Rabbit Hole
A Note from the Founder
One of my favorite parts of travel has always been the anticipation, the excitement of planning the journey and imagining the memories still waiting to be made.
For most of my career, I spent nearly half the year traveling. Countless flights, hotel rooms, and packing lists gave me the opportunity to try almost every travel bag available. Every product had something I loved... and something I wished worked better.
Eventually, I stopped saying, "Someday I'll design the travel bags that have it all," and started doing exactly that.
